Integrative Medicine Practice relies on PR firm

Chapel Hill Integrative Medicine Associates (CHIMA) has selected Jennings, the Chapel Hill branding and advertising agency, to provide strategic marketing consulting services. According to the press release:

Jennings will provide media relations and marketing support, working directly with Remy Coeytaux, M.D., Ph.D., CHIMA's Medical Director. CHIMA is housed within the Integrative Health Center of Chapel Hill, and provides primary care and specialty care services to its patients. The Center brings traditional primary care physicians, women's health specialists, acupuncturists, nutrition specialists, headache experts and others together in a collaborative environment to optimize patient care.

Chapel Hill Integrative Medicine Associates (CHIMA), a primary care and family medicine practice, is made up of a collection of established healthcare professionals: Remy Coeytaux, M.D., Ph.D. (Family Medicine) Wunian Chen, M.D., L.Ac (Acupuncture) Gary Asher, M.D. (Family Medicine) Leslie Fischer, Ph.D., M.P.H, R.D. (Nutrition) Jeannette Lager, M.D. (Women's Health) Steven Landau, M.D. (Family Medicine) Jane Tozier, R.N. (Care Coordination)

Pioneering a new financial model for medical practices, CHIMA strives to provide affordable care where patients pay as little as $50 for a primary care visit. This unique model is characterized by a flat-rate fee structure, cash payment for services, and longer office visits where patients spend significantly more time with the physician. By reducing overhead and improving collections (patients pay for services on the spot), the practice can lower fees and make healthcare accessible to those who might otherwise not be able to afford it. Chapel Hill Integrative Medicine Associates is currently accepting new patients. For more information, visit www.chapelhilldoctors.com.

About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com.

Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today.
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Sponsorship
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The Law Offices of Michael H. Cohen offers corporate legal services, litigation consultation, and expertise in health law with a unique focus on holistic, alternative, complementary, and integrative medical therapies. The law firm represents medical doctors, allied health professionals (from psychologists to nurses and dentists) and other clinicians (from chiropractors to naturopathic physicians, massage therapists, and acupuncturists), entrepreneurs, hospitals, and educational organizations, health care institutions, and individuals and corporations.

Michael H. Cohen is Principal in Law Offices of Michael H. Cohen and also President of a nonprofit organization exploring legal, regulatory, ethical, and health policy issues in the judicious integration of complementary and alternative medical therapies (such as acupuncture and traditional oriental medicine, chiropractic, naturopathic medicine, homeopathy, massage therapy, energy healing, and herbal medicine) and conventional clinical care. Michael H. Cohen is author of books on health care law, regulation, ethics and policy dealing with complementary, alternative and integrative medicine, including Healing at the Borderland of Medicine and Religion, Complementary and Alternative Medicine: Legal Boundaries and Regulatory Perspectives (1998), Beyond Complementary Medicine: Legal and Ethical Perspectives on Health Care and Human Evolution (2000), and Future Medicine: Ethical Dilemmas, Regulatory Challenges, and Therapeutic Pathways to Health Care and Healing in Human Transformation (2003).
Sponsorship Sponsorship
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Health care and corporate lawyer Michael H. Cohen has been admitted to the Bar of California, Massachusetts, New York, and Washington D.C. In addition to qualifying as a U.S. attorney, he has been admitted and to the Bar of England and Wales as a Solicitor (non-practicing). For more information regarding the law practice of attorney Michael H. Cohen, see the FAQs for the Law Offices of Michael H. Cohen. Thank you for visiting the Complementary and Alternative Medicine Law Blog.
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