Integrative Medicine Practice relies on PR firm

Chapel Hill Integrative Medicine Associates (CHIMA) has selected Jennings, the Chapel Hill branding and advertising agency, to provide strategic marketing consulting services. According to the press release:

Jennings will provide media relations and marketing support, working directly with Remy Coeytaux, M.D., Ph.D., CHIMA's Medical Director. CHIMA is housed within the Integrative Health Center of Chapel Hill, and provides primary care and specialty care services to its patients. The Center brings traditional primary care physicians, women's health specialists, acupuncturists, nutrition specialists, headache experts and others together in a collaborative environment to optimize patient care.

Chapel Hill Integrative Medicine Associates (CHIMA), a primary care and family medicine practice, is made up of a collection of established healthcare professionals: Remy Coeytaux, M.D., Ph.D. (Family Medicine) Wunian Chen, M.D., L.Ac (Acupuncture) Gary Asher, M.D. (Family Medicine) Leslie Fischer, Ph.D., M.P.H, R.D. (Nutrition) Jeannette Lager, M.D. (Women's Health) Steven Landau, M.D. (Family Medicine) Jane Tozier, R.N. (Care Coordination)

Pioneering a new financial model for medical practices, CHIMA strives to provide affordable care where patients pay as little as $50 for a primary care visit. This unique model is characterized by a flat-rate fee structure, cash payment for services, and longer office visits where patients spend significantly more time with the physician. By reducing overhead and improving collections (patients pay for services on the spot), the practice can lower fees and make healthcare accessible to those who might otherwise not be able to afford it. Chapel Hill Integrative Medicine Associates is currently accepting new patients. For more information, visit

About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see

Jennings' healthcare division produces marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today.
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