CAMLAW: Complementary and Alternative Medicine Law Blog

Centers for Disease Control delivers health information through health marketing

The National Center for Health Marketing at the Centers for Disease Control delivers health information through a health marketing blog.

The National Center for Health Marketing defines "health marketing" as "creating, communicating, and delivering health information and interventions using science-based and customer-centered strategies to protect and promote the health of diverse populations."

Thus: "In essence, NCHM markets CDC's products (health information and interventions) using strategies that are customer-centered (the foundation of all good marketing and communication) and science-based (because everything at CDC is rooted in sound science)."

Among other items, the health marketing blog offers sensible advice about marketing focused on getting out important public health messages. For example, the CDC may have a different public health message for seniors than for teenagers. The range of issues canvassed in this health marketing effort ranges from encouraging kids to brush their teeth, to help seniors avoid dangerous falls, to advising about chronic fatigue syndrome.

In the area of holistic health and complementary medicine, the CDC has a section on mind-body health issues, such as diet and nutrition, exercise and fitness, and psychological issues (such as, for kids again, peer pressure).

Global health e-initiatives include a Web seminar on Avian and Human Influenza (AHI) preparedness.

Kudos to the government, and particularly CDC and the Center's Director, Jay M. Bernhardt, PhD, for highlighting health "marketing programs and services that are high-impact, science-based, and customer-centered."

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Law Offices of Michael H. Cohen offers general corporate legal services, litigation consultation, and expertise in health law, with a unique focus on alternative, complementary, and integrative medical therapies.

Michael H. Cohen is also President of the the Institute for Integrative and Energy Medicine, also known as the Institute for Health, Ethics, Law, Policy & Society. The Institute serves as a reliable forum for investigation and recommendations regarding the legal, regulatory, ethical, and health policy issues involved in the judicious integration of complementary and alternative medical therapies (such as acupuncture and traditional oriental medicine, chiropractic, massage therapy, herbal medicine) and conventional clinical care.

The most recent book written by Michael H. Cohen on health care law, regulation, ethics and policy pertaining to complementary and alternative medicine and related fields is an interdisciplinary collection of essays entitled, Healing at the Borderland of Medicine and Religion. This is the fourth book in a series, the first being Complementary and Alternative Medicine: Legal Boundaries and Regulatory Perspectives (1998).

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