CAMLAW: Complementary and Alternative Medicine Law Blog : Complementary, Alternative, & Integrative Medicine Law, Regulation, Ethics & Policy (Alternative and Complementary Medicine, Medical Spa Information, Holistic Health Attorney, and Legal Resources)

We'd noted that Jet Blue was offering aromatherapy and other 'health and wellness' services. You can find massage therapy offered in some airports.

The Corporate Health Improvement Program, whose purpose is to "develop and evaluate innovative preventive health and medical interventions for both clinical and cost effectiveness," including integrative medicine, has member companies such as Corning, Ford, IBM, Kimberly Clark, Knight Ridder, NASA, National Grid, Nestle, Partnership for Prevention, and major health plans like Prudential Insurance and American Specialty Health.

Now cruise ships are adding alternative therapy offerings of their own.

'Cruise lines are also partnering with high-profile medical facilities and fitness publications to offer special programs.

'Physicians from the Cleveland Clinic will be aboard the Crystal Cruise Serenity's 10-day Caribbean Health & Fitness cruise, sailing on Dec. 5. Doctors and other healthcare professionals will present seminars on complementary and alternative medicine, and nutrition and lifestyle modification.

'Carnival Cruise Lines' Carnival Glory will host its third annual Mind/Body cruise in conjunction with Shape and Men's Fitness magazines. The cruise will depart Dec. 2 from Port Canaveral, Fla. Fitness and nutrition seminars are scheduled during the seven-day Caribbean sailing, says Carnival spokeswoman Aly Bello-Cabreriza.

'Fitness is often bundled with other health techniques to improve well-being. On three upcoming MSC Cruises, fitness classes will be supplemented by instruction in aromatherapy and reflexology, says MSC spokeswoman Cheryl Fenske.

'And Costa Cruise Lines' Holistic Holiday at Sea IV, which departs March 4 from Fort Lauderdale, Fla., includes information about diet, nutrition and lifestyle, as well as yoga and other fitness classes.'

So when the cruise ship rolls into the Nassau (Bahamas) harbor filled with passengers, I'll be imagining rows of yogis and tai chi practitioners, elegantly swaying with chi, before heading across the street to the Starbucks on the Wharf.