The end of fruit loops?

And ad-inflated sugar highs, with Kellogs returning to its founder's original mission.

The Kellogs believed in natural health, creating the original corn flakes as a means of bringing nature to the family table. But over time that turned into sugar pops and all the other cereals I remember from childhood. Now the Force - or maybe just public pressure - has prevailed with a change in policy:

The Kellogg Company said yesterday that it would phase out advertising its products to children under age 12 unless the foods meet specific nutrition guidelines for calories, sugar, fat and sodium.

Kellogg also announced that it would stop using licensed characters or branded toys to promote foods unless the products meet the nutrition guidelines.

Let's not forget the threat of litigation in forging good karma: Kellogs was "threatened with a lawsuit over their advertising to children by two advocacy groups, the Center for Science in the Public Interest and the Campaign for a Commercial-Free Childhood, and two Massachusetts parents."