Integrative medicine expert offers course on the business of spas
Marc Micozzi, MD, PhD, my co-author on "The Practice of Integrative Medicine: A Legal and Operational Guide," is offering a course on spa business issues.
The Integrator Blog reports:
Summary: Marc Micozzi, MD,PhD, convened an early federal exploration of complementary and integrative medicine, wrote the first academic textbook on complementary and integrative medicine, worked with Dr. Koop on his dot.com website (may it rest), and ran an academic integrative medicine program. Lately he has been thinking outside of mainstream delivery, specifically in the spa/wellness zone. He notified the Integrator of a relationship he has teaching in an online certification program through UC Irvine's School of Business. I invited his direct comment on the spa field. Here is Micozzi's commentary, and some information about the program.Big changes, as is said, happen through individual steps. A cultural shift toward wellness would presumably be marked by an uptake of grassroots practices into institutions which, by their nature, tend to conserve old ways of doing things, for better and for worse.
We marked one such step on that change continuum when the University of California-Irvine, one of the top three hospitality certification programs in the world, decided to add content on integrating complementary and alternative medicine into a resort environment. The online course, offered through the UC-Irvine School of Business from June 23-August 8 will be taught by Marc Micozzi, MD, PhD. The title is "Integrating the Business of Wellness into Your Spa."
Thanks to the Integrator Blog for this notice. Our law offices has branched out into helping medical spas and just plain regular spas, as we have noticed many common legal and business issues between integrative medicine and aesthetic medicine, and between the integration of CAM therapies into mainstream medical care and the synthesis of cosmetic and wellness modalities within the spa.
The Practice of Integrative Medicine: A Legal and Operational Guide is now available from Springer.
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