Jet Blue Into Alt Med

Jet Blue now offers a "health and wellness" sky service.

Jet Blue has teamed up with Bliss Spa to offer a variety of complimentary (and complementary) services aboard its flights.

The new "Shut-Eye KitTM" (if you believe someone could actually trademark that) includes "lemon+sage body butter, breath-freshening mint lip balm." The banner is entitled "Health and Wellness." Jet Blue does a cross-promotion for Bliss Spa products.

I'd always thought airlines would do better with aromatherapy and soothing music than the usual carpeting scent and jazz music. It seems at least one has caught on.

Expect dietary supplement servings next.