Efforts to integrate complementary and alternative medical (CAM) therapies, such as chiropractic, acupuncture and oriental medicine, massage therapy, and herbal medicine, into conventional medical settings are creating a variety of negotiation challenges between various stakeholders.
Focusing on the two-party encounter between physician and patient offers a way to understand the application of principled negotiation to perhaps the most fundamental and emotionally charged place within the healthcare system in which the introduction of CAM therapies is likely to disrupt relationships and produce conflict. The theory and analysis of principled negotiation can add to current liability and ethical frameworks, and might thereby contribute to optimal future health car, by helping to wisely integrate CAM therapies into conventional medical care. Cohen MH, Negotiating integrative medicine: a framework for provider-patient conversations. Negotiation Journal 2004;30:3;409-433. Download an electronic version of the article published in Negotiation Journal. Complete citation information for the final version of the paper, as published in the print edition of Negotiation Journal, is available on the Blackwell Synergy online delivery service, accessible via the journal’s website at www.blackwellpublishing.com/nejo or http://www.blackwell-synergy.com.